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Job Details
Company Swanstaff Recruitment
Job Title: Senior Marketing Executive
Job Category: Marketing/PR
Job Description:
We are an award winning agency working on behalf of its prestigious client in bespoke and standardised audio-visual solutions sector who is currently looking for an experienced Senior Marketing Executive. The role is full time and permanent offering an excellent salary package .This is an exciting and unique opportunity. Our clients marketing function supports a wide range of established and leading-edge marketing initiatives: brand and awareness; thought leadership; sales team support; events and demos; the digital ecosystem; market and solution trend analysis. You're a good all-rounder. You come from either a smaller organization where you 'did it all' or you have worked in a larger team with broad experience. You'll be in the thick of it, moving forwards on a range of initiatives and often at the same time: business partner / channel campaigns; sales-driven campaign initiatives; digital / web / social media / PR activity; high value business development projects; production of internal readiness material and external value proposition content. Key Responsibilities and Duties: * CAMPAIGNS:You'll collaborate, gain input, finalise, plan, budget, build and execute demand generation campaigns for internal sales initiatives & external supplier initiatives * COLLABORATION:You'll be managing relationships with internal stakeholders & external marketing service suppliers in alignment with department and company strategic initiatives * EVENTS:You'll be contributing to the successful delivery of 'internal' (self-made) events & audience generation; plus the delivery of external event participation by the company * MONITORING:You'll be tracking, reporting and adjusting activities from results observed. * DIGITAL:You'll own & control performance of the company's digital ecosystem (marketing automation; workflows; web CMS) * PR & SOCIAL PUBLISHING:You'll understand, and participate, in the drive to achieve greater awareness in target vertical markets. * CREATIVE:You'll be able to demonstrate pragmatic approaches and solutions and participate strongly in team sessions. * PLANNING:You'll be experienced dealing with budgeting processes and ongoing monitoring - and you'll be confidently able to plan your own activities as part of a wider set of department objectives. Experience, Skills and Attributes. Knowledge and Qualfications * 3+ years experience working in B2B marketing departments * BA/BS and/or CIM Marketing Qualification - good understanding of the science of marketing * An understanding of the B2B prospects' journey and marketing tactics to engage them Skills and Experience * Can demonstrate hands-on ability to execute and deliver integrated activities across a wide range of disciplines in the marketing mix. * Can demonstrate understanding & development of sales readiness material, segmentation & value propositions for field marketing / B2B activity to targeted personas * Excellent communicator, collaborator, influencer - with key stakeholders * Exceptionally well organised - can handle and deliver multiple projects in a fast-paced, complex B2B environment * Hands-on experience with marketing automation, CRM, web CMS, reporting & analysis tools * Can demonstrate good understanding of strategy, planning, budgeting, monitoring & reporting * Marketing mix: digital; inbound; events; PR; partner & supplier liaison; internal comms; DM; integrated campaigns; collateral production; content marketing; The candidate * Self motivated and disciplined * Strong work ethic & output / KPI oriented * Team oriented * Commercially focused * Positive & confident * A professional - and a communicator * Attention to detail - able to see the wider strategy * Hunger for learning * Happy to work on own initiative, and in a wider group, towards a focused goal * Ambitious * Creative, innovative, problem solver Successful applicants will receive benefits package, including generous pension scheme, paid holiday, sick pay and rewarding working environment. EMPOWERING PEOPLE WITH OPPORTUNITIES We are an equal employment company.

Employment type: Permanent
Salary/Hourly Rate: From: 30000 To: 35000
Min. Qualifications:
Min. Experience (Years): Unspecified
Job Location: Dartford - UK
Post Date: 12 Feb 2018
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